As the beauty industry moves into 2026, consumers are becoming more selective, more informed and more focused on long term value. From smarter skincare and meaningful sustainability to AI powered personalisation and inclusive product design, the trends shaping beauty today are about creating products that people truly want to keep using. This article explores five key beauty trends for 2026 and how brands can turn them into commercially successful products that last.

Find out more about our founder, Bernadette Jackson, in this fun quick-fire round—from her journey in the beauty industry to her favourite beauty must-have and inspirations.

Explore Jo Hurley's journey, beauty tips, and passion for innovation at Beauty Product Development.

Great beauty products aren’t born - they’re built. With over 20 years in product development, I’ve helped bring iconic ranges to life for brands like The Body Shop and Floral Street. In this article, I share the real lessons behind lasting success—from strong concepts to sustainability and everything in between.

Launching a beauty product is exciting but true success lies beyond the launch day hype. In this article, we explore how to validate your idea early and develop with sell-through in mind, so your product doesn't just make it to market—it thrives there. From understanding customer needs to creating products that perform, delight, and drive repeat purchases, discover the steps to turn your concept into a long-term bestseller.

Smarter, more conscious beauty is defining 2025. From skin barrier care to tech-enabled routines, discover five key trends shaping the industry—and how brands can turn them into lasting success.

Discover Bernadette Jackson, founder of Beauty Product Development.

Expert support for developing ethical, sustainable beauty products from concept to launch, helping brands thrive in the eco-conscious beauty

Discover eco-friendly packaging solutions & beauty innovations from Luxe Pack Paris. Sustainable beauty leader shares key takeaways.

Meet Jo Hurley, the mastermind (or 'secret weapon') on our beauty product development team! Dive into her journey and how she helps create

The beauty aisle in the UK is set for a significant shakeup with the upcoming nationwide ban on wet wipes containing plastic, coming into...

Want ethical beauty pricing that wins customers? Superdrug's move offers lessons for your launch.