Quick Fire Questions with Jo Hurley: Our Product Manager Extraordinaire
- Limarah Crathorne
- Oct 28
- 2 min read

At Beauty Product Development, we believe in celebrating the incredible talent within our team. Today, we’re excited to share some insights into one of our standout members, Jo Hurley. With over a decade of experience in the beauty industry, Jo’s blend of organisational prowess, supply chain management expertise, and infectious passion for creating innovative products make her a true asset to our company.
Here’s a glimpse into Jo Hurley’s world through a quick-fire Q&A session.
What surprised you most about working in the beauty industry?
"That it is such a small world. Everyone is connected and knows each other or knows someone who knows them."
Briefly describe your journey into the world of beauty product development.
"I started in FMCG Marketing working at Nestle and went from Brand Manager of Milkybar to Marketing Manager of No7 Skincare at Boots and then to Head of Marketing at the low-cost airline bmibaby. After a few years living abroad, I spent five wonderful years with Floral Street fragrances launching the sustainable, disruptive beauty brand and that was me sucked back into the world of beauty product development which I am now thoroughly immersed in and can’t ever imagine leaving."
Do you have a hidden talent or hobby that might surprise your colleagues?
"I’m not really known for my love of exercise, but I have recently taken up CrossFit and I am quite enjoying it! I’ve also started scuba diving again after a 20-year break, which has been an amazing experience"
Share your favourite quick beauty tip for those busy mornings!
"Applying cold water to my eyes to wake them up and reduce the tired eyes look!"
Tea or Coffee?
"Tea"
Cats or Dogs?
"Dogs"
Favourite Childhood Book?
"Not really from my childhood, but from reading to my kids I loved the Julia Donaldson books especially Monkey Puzzle and Stick Man."
Can’t Live Without (One Beauty Product)?
"Touche Éclat Concealer"
Dream Holiday Destination?
"Maldives"
Jo Hurley’s extensive experience and vibrant enthusiasm shine through in every aspect of her work. From her surprising love for CrossFit to her essential beauty tips, Jo continues to inspire her colleagues and drive innovation at Beauty Product Development.
We’re proud to have such a dedicated and passionate individual on our team.
Stay tuned for more insights and stories from our incredible team members.




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