Great beauty products aren’t born - they’re built. With over 20 years in product development, I’ve helped bring iconic ranges to life for brands like The Body Shop and Floral Street. In this article, I share the real lessons behind lasting success—from strong concepts to sustainability and everything in between.

Launching a beauty product is exciting but true success lies beyond the launch day hype. In this article, we explore how to validate your idea early and develop with sell-through in mind, so your product doesn't just make it to market—it thrives there. From understanding customer needs to creating products that perform, delight, and drive repeat purchases, discover the steps to turn your concept into a long-term bestseller.

Smarter, more conscious beauty is defining 2025. From skin barrier care to tech-enabled routines, discover five key trends shaping the industry—and how brands can turn them into lasting success.

Expert support for developing ethical, sustainable beauty products from concept to launch, helping brands thrive in the eco-conscious beauty

Discover eco-friendly packaging solutions & beauty innovations from Luxe Pack Paris. Sustainable beauty leader shares key takeaways.

The beauty aisle in the UK is set for a significant shakeup with the upcoming nationwide ban on wet wipes containing plastic, coming into...

Want ethical beauty pricing that wins customers? Superdrug's move offers lessons for your launch.

The world of beauty is abuzz with the buzzword "MoCRA," and for good reason. This new legislation, the Modernisation of Cosmetics...