Find out more about our founder, Bernadette Jackson, in this fun quick-fire round—from her journey in the beauty industry to her favourite beauty must-have and inspirations.

Great beauty products aren’t born - they’re built. With over 20 years in product development, I’ve helped bring iconic ranges to life for brands like The Body Shop and Floral Street. In this article, I share the real lessons behind lasting success—from strong concepts to sustainability and everything in between.

Launching a beauty product is exciting but true success lies beyond the launch day hype. In this article, we explore how to validate your idea early and develop with sell-through in mind, so your product doesn't just make it to market—it thrives there. From understanding customer needs to creating products that perform, delight, and drive repeat purchases, discover the steps to turn your concept into a long-term bestseller.